Named after Level 11 and the Spinal Tap principle: if everything else goes to 10, Dynery goes to 11. Every feature. Every platform. Every integration. Every vignette. This is the product specification that makes it real.
A vignette is a small, evocative story — a snapshot that captures the essence of a moment without exhausting its meaning. Every platform interaction should produce or enrich a vignette. If a feature doesn't make a vignette better, it is optional. If it does, it is mandatory. "Kabuki theater" is the metaphor for the dining experience: every gesture is loaded with meaning, designed to produce emotional impact. The Experience Coach tablet app is the promptbook for that kabuki theater — it tells the server what the audience has seen before, what moment they are waiting for, and what the next gesture should be.
A $1.2M independent restaurant that fully activates Dynery's seven experience arcs generates $420,856 in additional annual revenue against a $33,600 all-in Dynery cost. The ROI multiple is 12.5× in Year 1. For the 3% experience fee to not be worth it, every experience arc would have to fail simultaneously. The probability of that outcome approaches zero when the platform is properly activated. The honest risk: the model only holds if the experience arcs are actually activated. This is why Dynery Academy and the Certified designation are not optional features. They are the mechanism by which the 3% becomes defensible.
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| Dining Passport — core identity Cross-restaurant behavioral record: visits, dishes, companions, occasions, spend | The foundational consumer data layer. | Exists | P0 |
| Restaurant discovery + search Browse, filter by cuisine, occasion, city, Constellation tier | Top of the Five Acts funnel. | Exists | P0 |
| Taste profile & dining preferences Onboarding preferences + behavioral refinement over time | Enables personalized recs and Known Guest Protocol. | Exists | P0 |
| Vignette viewer — Memory Card 30-second post-checkout vignette: restaurant, dish, narrative, occasion. Beautiful. Shareable. | The core vignette artifact. Must be beautiful enough to share unprompted. | Build Now | P0 |
| Vignette creator — Story Prompt 24-hour post-meal guided prompt: "What moment will you describe first?" | Guest-authored layer on the AI vignette base. Specific, not generic prompts. | Build Now | P0 |
| Heritage Card delivery Cultural origin story of the restaurant, surfaced post-meal | The deepest vignette layer — connects the meal to its cultural root. | Build Now | P0 |
| The Annual Vintage Full-year dining memoir — the flagship annual narrative. Shareable. Delivered January. | The consumer headline feature. Ships automatically from dining data. | Build Now | P0 |
| Tastings™ — Weekly Amuse-Bouche Monday vignette highlight from the past week's dining | Weekly hook. Keeps the app alive between visits. | Build Now | P1 |
| Tastings™ — Monthly Table & Quarterly Season Monthly relationship summary and quarterly dining identity narrative | Medium and long-cadence memoir layers. | Build Next | P2 |
| Voyage Feed — social discovery Peer vignettes and Heritage Cards from trusted connections. Anti-algorithmic. | Discovery through authentic story, not paid placement. | Build Next | P1 |
| Guest & Friend Experience Graph Dining companion record: who, where, when, occasion, frequency. The relational dining archive. | Carter-in-41-posts as a product. Makes Dynery irreplaceable for food-social bonds. | Build Next | P1 |
| Dining Points wallet Earn, track, redeem Dining Points. Tier status. Occasion credit display. | Core loyalty layer visible to guest. | Exists | P0 |
| Occasion credits — birthday/anniversary $50/$100/$150/$200 dining credits auto-activated in occasion month by tier | The El Gaucho-proven most valued loyalty benefit. Deploy this. | Build Now | P1 |
| Dynery Away — travel city guides Personalized restaurant recs in destination cities filtered through dining identity | The dining passport that travels with the member. | Build Next | P2 |
| Vignette archive / Personal Portfolio viewer In-app full dining portfolio: restaurants, dishes, travel, companions, occasions | In-app version of dynery.com/@username. The irreplaceable archive. | Build Next | P1 |
| Dish collection tracker Every dish ordered across all Dynery restaurants with Dish Story attached. Iteration tracking. | The HadBurger principle as a product feature. | Build Next | P2 |
| Reservation booking (consumer) Book a table at any Dynery restaurant. Replaces OpenTable from consumer side. | Core booking flow. | Exists | P0 |
| Dynery Pay — in-app & QR checkout Pay at table. Triggers Memory Card instantly. QR scan option. | The payment moment that activates the entire vignette pipeline. | Build Now | P0 |
| Vignette sharing — platform bundles One-tap social share: Instagram 1:1, Stories 9:16, Pinterest, X — all pre-formatted | Makes every vignette shareable in one tap. The viral distribution layer. | Build Now | P1 |
| Pass the Table — charity donations Donate Dining Points to curated food charities. El Gaucho-inspired. | Low-cost, high-emotional-value loyalty benefit. | Backlog | P3 |
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| The Experience Coach — server tablet app The "5-star" experience promptbook: guest intelligence, occasion cues, vignette coaching. The Alchemist's Trello, built properly. What to say, when to say it, what the next gesture should be. | The kabuki theater promptbook. The core operator differentiator. No competitor has this. | Build Now | P0 |
| Known Guest Protocol display Guest behavioral intel before and during service: history, occasion, companions, preferences, spend pattern | Pre-arrival intel delivered to the team. Populates the Experience Coach automatically. | Build Now | P0 |
| Pre-arrival brief — 48-hour morning briefing All reservations for next 48 hours with full Dining Passport intel per guest | The morning briefing. Every operator starts their day here. | Build Now | P0 |
| Dynery Ops — real-time floor dashboard Live view: all tables, party size, dwell time, occasion flags, course timing, service prompts | Replaces Trello, the whiteboard, the mental model. The floor manager's command center. | Build Now | P0 |
| Table management system Floor plan, table assignments, turn time, waitlist, cover count. Replaces Toast table management. | Integrated with reservations and payments. Full OpenTable floor replacement. | Build Now | P0 |
| Reservation management (operator) Create, modify, cancel reservations. Occasion tagging. Seating assignment. Full CRM. | OpenTable operator dashboard replacement. | Exists | P0 |
| Walk-in check-in & seat assignment QR code or name lookup to check in walk-in guests, link to Dining Passport, assign table | Extends intelligence to non-reservation guests. | Build Now | P1 |
| Occasion recognition & service alerts Automatic flag when occasion detected. Prompt: suggested gesture, complimentary touch idea. | "Table 7 is celebrating their 15-year anniversary." Creates unrequested recognition moments. | Build Now | P1 |
| Dietary & preference alerts to kitchen Guest restrictions, allergies, preferences sent silently to KDS before service | Prevents the mid-service allergy conversation. Kitchen is already informed. | Build Next | P1 |
| Companion intelligence display "3rd time you've hosted this party." / "First-time guest in the group tonight." | Turns the service team into hosts who know their guests' history. | Build Next | P1 |
| Vignette review & approval workflow Operator reviews AI-generated vignettes before they publish to guest | Quality control. Narrative accuracy and restaurant voice alignment. | Build Next | P2 |
| Operator Tastings™ analytics dashboard Monthly: top dishes by return rate, occasion distribution, loyalty growth, advocacy rate. Narrative format. | "Your sea bass drives 38% of first return visits." Analytics as stories, not spreadsheets. | Build Next | P1 |
| ROI dashboard — live Real-time: return visit lift, spend increase, advocacy referrals attributed to Dynery. The 12.5x ROI made visible. | Operators who see the ROI renew. This dashboard is retention infrastructure. | Build Next | P1 |
| Heritage Layer & Dish Story CMS Operator CMS for managing Heritage Layer, Dish Story Archive, Spatial Narrative. POS item linked. | The narrative asset management system. Created in Academy; managed here permanently. | Build Now | P0 |
| Payment settlement & reconciliation Daily/weekly Dynery Pay settlement. Transaction records. Chargeback management. | The back-office finance layer. Clean records of all Dynery transactions. | Build Now | P0 |
| Private event & group booking management Group reservations, private rooms, F&B minimums, basic BEO | High-value revenue category. Must be captured in Dynery, not handled outside. | Build Next | P2 |
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| Vignette generation — core AI pipeline At checkout: synthesize POS data + Heritage Layer + Dish Story Archive + occasion + companion → 2–3 sentence narrative vignette in the guest's voice | The most important technical capability. Powers every subsequent feature. Build on existing Dynery AI (BART-based) as foundation. | Build Now | P0 |
| Memory Card design system Visual template: restaurant photography + narrative overlay + occasion tag + Constellation mark. Multiple themes. | Must be beautiful enough that guests choose to share unprompted. Design IS the revenue driver. | Build Now | P0 |
| Heritage Card generation 4-sentence cultural origin story as a beautiful card, delivered post-meal. Auto-sourced from Heritage Layer. | Created once per restaurant; delivered to every guest forever. | Build Now | P0 |
| Story Prompt AI — guided completion 24-hour post-meal: 3 specific story prompt options from the restaurant's Dish Story Archive. "Was it the wagyu pho or the sauce bar?" Not "How was your meal?" | Prompts must feel specific. Generic prompts are ignored. Specific prompts become stories. | Build Now | P0 |
| Occasion-aware narrative enhancement Birthday, anniversary, first-visit occasions shift the vignette's emotional register | The birthday vignette reads differently from the Tuesday business dinner vignette. | Build Now | P1 |
| Open Graph / link preview generation Every vignette URL: beautiful OG preview (restaurant photo + headline + occasion). Works in iMessage, WhatsApp, Slack, everywhere. | Most trivial, highest ROI. Ships Week 1. Every shared link is a marketing asset. | Build Now | P0 |
| Annual Vintage generation engine Full-year narrative synthesis across all dining data. Curated template + AI synthesis. | Most complex narrative generation task. Ships in January for prior year. | Build Next | P1 |
| Companion narrative layer "The third time you've brought Carter here." / "First visit with this companion." | The relational layer that makes vignettes personally irreplaceable. | Build Next | P1 |
| Multi-format vignette rendering Platform-perfect: Memory Card (1:1), Stories (9:16), Pinterest (2:3), email header, web portfolio card | One vignette, many surfaces. The design pipeline for every format. | Build Next | P1 |
| Vignette versioning — dish iteration tracking When guest orders same dish multiple times: "The 4th time you've ordered this." The HadBurger principle as a feature. | Iteration as narrative. Long-term memory of culinary relationships. | Backlog | P3 |
| Vignette portfolio archival Every vignette stored permanently in Dining Passport. Searchable. Filterable. Shareable. | The "why I can't leave Dynery" feature. Years of vignettes = irreplaceable archive. | Build Now | P0 |
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| Dynery Pay — core processing Stripe-rail card processing at 3% (or negotiated). In-app and QR payment. FDIC-insured balance. Replaces Toast/Square/Stripe. | The exclusive payment layer. Every payment activates the vignette pipeline. | Build Now | P0 |
| Apple Pay / Google Pay Native wallet support in iOS and Android checkout flow | Reduces friction. Required for high adoption. | Build Now | P0 |
| QR table checkout Guest scans QR, pays, Memory Card created instantly. The Be Our Guest model. | Technology disappears; experience remains. Sunday-style but with vignette. | Build Now | P0 |
| Bill splitting Equal, custom, or itemized split. Native in Dynery Pay. | Core group dining UX. Reduces checkout friction significantly. | Build Now | P1 |
| Tipping interface Post-payment. Operator configurable. Clear, fast, non-coercive. | Required. Must not create friction or resentment. | Build Now | P0 |
| Dynery Wallet — pre-loaded balance Pre-loaded dining fund with load bonuses. Layer 1 of loyalty wallet. | Captive wallet model drives visit frequency. | Build Next | P1 |
| Waitlist management Digital waitlist, text notification when table ready, estimated wait time | Eliminates the buzzer pager. Table management completion. | Build Now | P1 |
| Online ordering — Dynery Direct Commission-free direct ordering from Dynery app. Pickup and limited delivery. 0% vs DoorDash 15-30%. | DoorDash disintermediation tool #1. Direct orders save operators thousands per month. | Build Next | P1 |
| Dynery Business Wallet Corporate dining card: Concur/Expensify auto-categorization, receipt generation | B2B loyalty layer. Corporate diners are high-frequency, high-spend. | Build Next | P2 |
| Gift card sales & redemption Digital gift cards purchasable in app, redeemable at any Dynery restaurant | High-margin. Perfect for occasion gifting. Cross-restaurant redemption is Dynery-only. | Build Next | P2 |
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| Dining Points engine 1pt/$1 (free) · 1.5pts (Course $9) · 2pts (Tasting Menu $29) · 3pts (Chef's Table invite). 100pts = $5 reward. Cross-restaurant earning. | Core loyalty currency. The cross-restaurant earning is the unique Dynery capability vs. any single-restaurant program. | Exists | P0 |
| Membership tier management 4 tiers: Amuse-Bouche (free) / The Course ($9) / Tasting Menu ($29) / Chef's Table (invite). Auto-upgrade logic. | The El Gaucho tiering model applied at network scale. | Exists | P0 |
| Occasion credit system Auto-activated Dining Points credits in birthday/anniversary month: $50 (free) / $100 (Course) / $150 (Tasting Menu) / $200 (Chef's Table). El Gaucho-proven. | The most valued loyalty benefit in the El Gaucho model. Mark said so explicitly. This is the first P1 to ship. | Build Now | P1 |
| Cross-restaurant earning & redemption Dining Points earned at any Dynery restaurant, redeemable at any Dynery restaurant | The structural advantage over every single-restaurant loyalty program. Scale is the moat. | Build Next | P1 |
| Occasion multipliers 3× Dining Points on birthdays, anniversaries, holidays. 2× on first visits to new Dynery restaurants. | Behavioral incentives driving the highest-value occasion visits. | Build Next | P1 |
| Reserved Access — Chef's Table guaranteed reservations Guaranteed seating at all Dynery Certified restaurants, including holidays, within 72 hours. El Gaucho Tier 3 equivalent. | The most powerful fine-dining loyalty benefit. Costs operators almost nothing to provide. | Build Next | P2 |
| Annual Dynery Table event Exclusive annual dining event at a ◈◈+ restaurant in member's city. 20 seats. Tasting Menu+ members. El Gaucho's Yellowhawk Tasting, network scale. | Aspirational experience benefit that creates loyalty memories, not transactions. | Backlog | P3 |
| Pass the Table — charity donations Donate Dining Points to food charities: No Kid Hungry, James Beard Foundation, culinary programs | El Gaucho Tier 2 feature. Low cost, high emotional value. | Backlog | P3 |
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| SMS delivery — checkout link (Twilio) Text message within 30 seconds of checkout: "Your evening at [Restaurant] is remembered. [link]" | Reaches guests regardless of app install. TCPA opt-in at onboarding. 1–2 weeks to build. | Build Now | P0 |
| Email delivery — Tastings™ (SendGrid) Beautiful HTML email: Memory Card render, vignette, Heritage Card excerpt, share buttons. Home for all Tastings™ cadences. | Richest delivery format. A beautiful Vintage email gets forwarded. Forwarded = acquisition. | Build Now | P0 |
| Open Graph rich link previews OG meta tags on all vignette URLs: restaurant photo + headline + Dynery mark. Works in every messaging platform. | Free viral distribution. Every shared link is a branded asset. Ships Week 1. | Build Now | P0 |
| Social share bundles — IG, X, Pinterest Platform-perfect content per platform: captions pre-written, images pre-formatted, restaurant tags included. One-tap native share — no auto-posting (violates ToS; destroys authenticity). | Do NOT auto-post. Generate irresistible content; the guest's tap is the distribution. Authenticity is the product. | Build Next | P1 |
| WhatsApp Business API Opt-in WhatsApp Memory Card delivery. Rich link preview. International markets priority. | More universal than SMS outside North America. Priority for Dynery Away. | Build Next | P2 |
| Personal Dynery Portfolio — dynery.com/@username SSR web page auto-populated from Dining Passport: Annual Vintages, restaurant portfolio, dish collection, travel map. cookcookeateat.com built automatically for every member. | Most powerful consumer retention feature. Ships as MVP first (3-4 months). | Build Next | P1 |
| Custom domain support CNAME to any domain. "dining.yourname.com" powered by Dynery. Tasting Menu+ tier. | Premium feature for passionate food people. Mark's cookcookeateat.com equivalent. | Backlog | P3 |
| Personal dining newsletter Auto-generated Tastings™ distributed to member's subscriber list. Substack-for-dining, zero writing effort. | Turns Tasting Menu+ members into Dynery distribution channels for consumer acquisition. | Backlog | P2 |
| TikTok dining reel generation 15-second video: restaurant ambiance + dish + Heritage narrative overlay + Memory Card ending frame | Highest Gen Z reach. Most technically complex. Requires video generation pipeline. Phase 4. | Backlog | P3 |
The outreach philosophy: every message references a memory, a milestone, or an occasion. Frequency is governed by behavioral rhythm — Dynery knows each guest's typical return interval and calibrates outreach so it arrives just before they would naturally think of coming back. Never aggressive. Always welcome. Always a vignette.
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| Outreach trigger engine Behavioral rules engine: monitors return intervals, occasion dates, companion gaps, milestone thresholds | The intelligence that decides when to send — and when not to. Frequency calibration is the hardest problem. | Build Next | P1 |
| Operator outreach templates Restaurant-voice message templates. Pre-approved language. Vignette-framed CTAs. Operator customizable. | Messages must sound like the restaurant, not like a platform. Template library with voice customization. | Build Next | P1 |
| Channel selection & opt-out controls Per-guest channel preference: push, SMS, email, WhatsApp. Frequency controls. Guest always wins. | Trust is the platform's most valuable asset. Guest controls outreach or Dynery loses them. | Build Now | P0 |
| Outreach attribution analytics Track whether outreach messages lead to visits. Visit-attribution closes the loop. | If outreach is working, operators see it. This data is part of Operator Tastings™. | Build Next | P2 |
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| Academy onboarding flow Operator onboarding: account setup → POS integration → Module 1 scheduling → Heritage Layer creation. Must begin within 14 days of activation. | The critical activation path. A restaurant that doesn't start the Academy is paying 3% for a loyalty program. | Build Now | P0 |
| Origin Interview scheduling — City Editor Scheduling for Origin Interview sessions. City Editor calendar. Video or in-person. 30-minute session. | The human-delivered first module. Quality of Heritage Layer depends on a skilled interviewer. | Build Now | P0 |
| Heritage Layer creation & publishing City Editor writes the 4-sentence Heritage Layer from interview notes. Operator approves. Published to profile and all vignette pipelines. | Created once, feeds every vignette forever. The foundational narrative asset. | Build Now | P0 |
| Dish Story Workshop delivery & Archive CMS Facilitated session. 3-sentence narratives per dish. CMS to link POS item IDs to story content. | The narrative menu. Powers Dynery Table, Story Prompt AI, and vignette specificity. | Build Now | P0 |
| Spatial Story Map & Service Philosophy sessions Modules 3 & 4: space narrative documentation and service philosophy naming | Deeper curriculum. Feeds spatial narrative in pre-arrival briefs and Heritage Cards. | Build Next | P1 |
| Dynery Certified checklist & designation 7-criteria checklist toward Certified status. Badge published to profile when all criteria met. | The graduation milestone. Enables ◈ Constellation elevation. Makes the Academy a visible achievement. | Build Next | P1 |
| City Editor management platform Scheduling, session notes, Heritage Layer drafting, operator communication, quality review | The internal tool to scale the Academy. City Editors need professional tooling. | Build Next | P1 |
| Feature / Story | Description | Status | Pri |
|---|---|---|---|
| Behavioral dining identity model Real-time graph: visit frequency, dish preferences, spend patterns, companion relationships, occasion rituals | The core data asset. Every platform feature depends on this model. Already exists in Dynery — needs enrichment. | Exists | P0 |
| Constellation curation algorithm Automated behavioral scoring for Constellation tier placement. Editorial validation for ◈◈ and above. | The curation system needs an objective behavioral component alongside the editorial layer. | Build Next | P2 |
| Card partner intelligence API — Chase, Amex Real-time dining identity feed for Chase Sapphire and Amex Centurion cardholders. $2–8/user/month commercial product. | First commercial data revenue beyond operator subscriptions and transaction fees. | Build Next | P2 |
| Annual Dining Intelligence Report Aggregated market intelligence: cuisine trends, occasion frequency, spend patterns, emerging restaurants. Paid commercial product. | Dynery's data product for media, real estate, food brands, hospitality investors. | Backlog | P3 |
● Red = Launch critical ● Gold = Build Next Q3–Q4 2026 ● Green = Works via link (no API) ● Gray = Backlog 2027+
The casino slot machine model: the casino finances the machine's placement, both parties share revenue until the participation threshold is met, and the casino's interest aligns perfectly with maximizing play. Dynery uses the same structure to eliminate the operator's upfront risk — making the "no-brainer" pitch into a literal no-risk offer.
Dynery charges 3% (processing only) for first 90 days. Experience 3% is deferred. At day 90, Dynery delivers a ROI report: return visit lift, spend increase, advocacy-acquired new guests. If ROI demonstrated, full 6% activates. If not, operator exits with deferred fee forgiven — but only if Academy was completed during the 90-day period. Activation required to earn the exit right.
Dynery charges 4.5% base during participation period. When Dynery-attributed revenue uplift exceeds 10× accumulated fees, rate drops to 5% permanently as "proven model" discount. The restaurant's success above the threshold earns a lower long-term rate. Aligned incentives: Dynery actively wants to prove the ROI as fast as possible — exactly like the casino wanting maximum play.
First 30 days: 0% experience fee (3% processing goes to processing cost only). Experience 3% accumulates as a "participation balance" that Dynery agrees to forgive if the restaurant achieves Certified status within 12 months. Drop out: balance is due. Complete the Academy: balance forgiven. Structure rewards activation; penalizes abandonment; makes Academy completion economically rational.
The financing innovation: All three models solve the same problem — the operator's fear that the 3% experience fee might not deliver the ROI. Each model removes risk while maintaining Dynery's incentive alignment with operator activation. The model that ships first should be whichever requires the least operational infrastructure. Model A (90-day deferred) is the simplest to start with.
| Capability | Description | Status | Pri |
|---|---|---|---|
| ROI attribution engine Track and attribute return visits, spend uplift, and new guest acquisition specifically to Dynery platform activity | The engine that makes the participation model legally and commercially viable. | Build Next | P1 |
| 90-day ROI report generator Automated report at day 90: return visits attributed, spend increase measured, new guests identified | The proof document for Model A. Must be irrefutable and clearly presented. | Build Next | P1 |
| Deferred fee ledger & participation agreement Track accumulated deferred fees. Digital signature on participation terms. Visible to operator at all times. | Transparency builds trust. Legal clarity from day one. | Build Next | P1 |
Level 1 — Direct Channel: Build a commission-free direct ordering channel within Dynery Pay. For Dynery network guests ordering from Dynery network restaurants, direct ordering in-app at 0% commission. Operator offers 50–100 bonus Dining Points for ordering direct. Redirecting even 20% of delivery orders on a $500K revenue restaurant saves $25,000/year — more than the annual Dynery experience fee.
Level 2 — The Attribution Chargeback (Innovative / Long-Term): Dynery's behavioral dataset can demonstrate which DoorDash delivery orders originated from Dynery-acquired guests. "This guest received a Memory Card from a friend, visited twice for dine-in, then started ordering via DoorDash." That is a Dynery-acquired guest being taxed by DoorDash on every subsequent order. The referral fee argument — Dynery can eventually negotiate with delivery platforms, or operators can use the data to demand lower DoorDash rates. This inverts the current model and is genuinely innovative in the restaurant tech space.
| Feature | Description | Status | Pri |
|---|---|---|---|
| Dynery Direct — in-app ordering Commission-free direct ordering. Pickup focus initially; limited delivery via operator's own drivers. | 0% vs DoorDash 15–30%. Economic case is obvious; execution is the challenge. | Build Next | P1 |
| Direct order incentive — Points bonus 50–100 bonus Dining Points for ordering direct through Dynery instead of DoorDash | Behavioral nudge: make the better economic decision also the more rewarding one. | Build Next | P1 |
| Commission savings dashboard Show operators: "This month, Dynery Direct saved you $X in DoorDash commissions." Visible in Operator Tastings™. | Makes the savings visible and attributable. Supports the ROI narrative. | Build Next | P2 |
| DoorDash attribution tracking Cross-reference Dynery guest data with delivery order data. Identify Dynery-acquired guests ordering via DoorDash. | The data infrastructure for Level 2 of the strategy. Ambitious but genuinely innovative. | Backlog | P3 |
| Status | Count | Key Capabilities | Timeline |
|---|---|---|---|
| Exists | 9 | Consumer app (basic) · Dining Passport · Taste profiles · Restaurant discovery · Reservation system (consumer + operator) · Dining Points engine · Notification center · Behavioral identity model | Now — leverage and enhance |
| Build Now P0 | 28 | Vignette Engine (AI pipeline, Memory Card, Heritage Card, Story Prompt) · Annual Vintage · Dynery Pay (QR + in-app) · Apple/Google Pay · Table management · Experience Coach tablet app · Dynery Ops floor dashboard · Known Guest Protocol · Heritage Layer CMS · Dish Story Archive CMS · Academy onboarding & Origin Interview · Waitlist management · Bill splitting · Open Graph previews · SMS delivery (Twilio) · Email delivery (SendGrid) · Opt-out controls · Payment settlement | Q2–Q3 2026 · Pre-seed to Series A |
| Build Next P1 | 38 | Voyage Feed · Experience Graph · Occasion credit system (El Gaucho birthday model) · Operator Tastings™ analytics · Cross-restaurant loyalty network · Social share bundles · Personal Portfolio MVP · Vignette multi-format rendering · Outreach trigger engine (6 cadences) · Dynery Direct ordering · ROI attribution engine · Walk-in QR check-in · Occasion recognition alerts · Companion intelligence · Dynery Certified checklist · City Editor platform · WhatsApp Business API · DoorDash commission savings dashboard | Q3–Q4 2026 · Series A milestone |
| Build Next P2 | 26 | Business Wallet (Concur/Expensify) · Private events · Gift cards · Tastings™ seasonal cadences · Dynery Away · Constellation algorithm · Card partner APIs (Chase, Amex) · Personal dining newsletter · Pinterest Rich Pins · Monthly Table cadence · Spatial Story Map & Service Philosophy sessions · Outreach attribution analytics | Q4 2026 – Q2 2027 · Series A → B |
| Backlog P3 | 19 | TikTok reel generation · Pass the Table (charity) · Reserved Access (guaranteed reservations) · Hotel API integrations · Annual Dining Intelligence Report · DoorDash attribution chargeback · Vignette versioning · Custom domain Portfolio · Annual Dynery Table events · Annual Dining Intelligence Report | 2027+ · Series B and beyond |
Across 12 product epics covering consumer mobile, operator tablet, vignette engine, booking and payment, loyalty, content distribution, rhythmic outreach, Academy, intelligence, integrations, financing models, and DoorDash disintermediation.
The launch-critical capabilities for v1.1 "1 Louder." These features define what Dynery IS — vignette engine, payment processing, table management, Experience Coach, Known Guest Protocol. Without these, Dynery is not yet the platform described in the operator pitch.
The current Dynery app already has the behavioral identity model, discovery, reservations, Dining Points, and notification infrastructure. "1 Louder" builds on a real foundation — this is not starting from zero. It is going to 11.